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The Buzz Agency
is a public relations, social media and digital communications agency based in Palm Beach, Florida. During the summer of 2018, I worked as a public relations intern.
Public Relations: Pitching & Media List Building
The Buzz Agency's client portfolio includes a range of businesses in the hospitality, tourism, food and beverage and nonprofit categories. My role was to work with the public relations team to identify angles to pitch to local publications. Timeliness and storytelling were at the center of all public relations efforts. I then wrote press releases to be distributed to custom media lists I created using Cision.
Special Events
Taste of Recovery is an annual food tasting and competition event that raises funds for a local nonprofit helping those who struggle with addiction. In addition to promoting the event, The Buzz Agency was tasked with managing the judges and post-event promotion. I helped deliver the tastings to the judges and worked with the event photographer to capture photos of attendees and socialites that were then published in local newspapers following the event.
I also worked on the opening of Bowlicious, a fast-casual healthy bowl restaurant. Before the grand opening, our team organized a soft opening to build community engagement. I identified micro-influencers, key community stakeholders and local business owners to invite to the soft opening. During the soft opening, I greeted guests, explained the restaurant concept and aided influencers in posting social media updates about the event.
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